Google Panda, Penguin & Phantom: 3 Recovery Examples
Google confirmed the rollout of the latest Panda update last month and many webmasters recovered at various levels. This post provides three examples of recoveries, including Phantom and Penguin...
View ArticleWhat Does Google's Link Schemes Update Mean for Guest Posting?
Google's new stance on guest posts tells us what we already know about creating good content. We have to play it smart. We have to put in the work. And we have to produce something that has inherent...
View ArticleHow and When to Use 301 Redirects vs. Canonical
This post will focus on the two main methods of managing the redirection of a single page on your website – the 301 redirect and the rel="canonical" attribute – to conquer duplicate content issues,...
View ArticleContent Curation & SEO: A Bad Match?
Content curation could be an extremely risky practice if you don't put a lot of effort in, or it lacks editorial voice or a distinctive point of view. After all, Google already has a curated list of...
View Article4 Reasons to Spend More on SEO
Most small businesses run very close to the margin and traditionally resist increasing their SEO budget, no matter the consequences. While SEO will is becoming more difficult and expensive to execute,...
View ArticleThe Relentless Pounding of Google Panda: Why SEO Band-Aids Won't Work
If a website gets hit by Google Panda, small fixes won't be effective. Panda absolutely can strike again, and if it does, webmasters might find themselves in a long yo-yo battle. Learn how to avoid...
View ArticleEcommerce Product Pages: How to Fix Duplicate, Thin & Too Much Content
If you run an ecommerce site and you've seen traffic flat-line, slowly erode, or fall off a cliff, then product page content issues may be the culprit. Here's a closer look at some of the most common...
View ArticleGoogle's Matt Cutts: A Little Duplicate Content Won't Hurt Your Rankings
If your duplicate content is for legitimate reasons, webmasters really shouldn't be concerned about duplicate content. However if you're utilizing duplicate content in a spammy fashion, Google...
View ArticleHit By Panda and Confused About Low-Quality Content? Run This Google...
Getting hit by Google Panda can be confusing for many webmasters. But one important Google Analytics report can help Panda victims get on the right track, and quickly. The post includes detailed...
View ArticleGoogle's Matt Cutts: Here's How to Deal With Short-Term Duplicate Content Issues
If your website sometimes has minor duplicate content issues, how can you avoid being caught in Google's duplicate content filter? Google's Distinguished Engineer Matt Cutts explains when you should...
View ArticleContent Strategy for an International SEO Campaign
A content strategy is a critical piece of your marketing efforts. Here's how to take your SEO-friendly content strategy to an international audience by creating a true content resource for visitors in...
View ArticleSo... You Think SEO Has Changed?
The next time someone tries to tell you that SEO is dead or that SEO is completely changed, just ignore all of that chatter. SEO is going to be here for the foreseeable future because it still produces...
View Article6 Tips to Protect a Large and Complex Website From Google Panda [Case Study]
Safeguarding large and complex websites from Google Panda is no easy feat. This post details a case study of a large website that got hit by Panda twice, and also provides important tips for avoiding...
View ArticleBodiless Matt Cutts Explains Why Body Content Matters to Google
Google's Matt Cutts always stresses the importance of having great content on a website, and the latest Google Webmaster Help video talks about why content is important – complete with a floating Cutts...
View Article10 Video SEO Tips That Can Truly Impact Your Rankings
Video SEO best practices and ideas for taking a long-term, quality-driven approach to get your videos to rank well for your search terms. Let these 10 points be your checklist as you plan or review...
View Article5 Googley SEO Terms – Do They Mean What You Think They Mean?
Robots.txt. Google DNS. Penguin, Panda, and penalties. Duplicate content filter. PageRank. You've heard all these terms, but these words have very specific meanings and are among the most commonly...
View ArticleShould You Syndicate Your Blog to Get More Traffic & Leads?
Organic blog promotion is a tactic that trips up many content creators since there is rarely one sure-fire to get increased traffic. Here are a few best practices to follow when using syndication as a...
View ArticleSearch Engine Indexation Analysis: A Simple Guide
A thorough analysis shows content that is receiving some impressions further down in the results and could use some extra attention. Here's how you can truly understand what is being indexed and...
View ArticleHub Link Building With Majestic SEO
Majestic SEO's Clique Hunter should be one of your go-to tools for link building due to its focus on sites that are (mostly) relevant and sites that are willing to link to others in your industry....
View ArticleMore Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword...
Google's Panda 4.0 was a major algorithm update. There were many examples of websites recovering, as well as many examples of sites getting crushed. Here are some SEO findings based on an analysis of...
View ArticleContent Marketing: 3 Overlooked Content Sources
The importance of content in all of its forms can't be overstated and neither can the struggle that marketers have producing it. Here are three commonly overlooked content sources and tactical ways to...
View ArticleHow to Use the Google Analytics Event Tracking Report
Using Event tracking to measure interaction and conversions on your website is beneficial for getting a better understanding of how your users engage with the content and features of your website in a...
View Article130 Questions to Ask When Choosing a Local Search Automation Tool
Choosing a local search automation vendor can be a complicated and intimidating decision for companies with hundreds or thousands of brick-and-mortar locations. Make a smarter decision when picking a...
View ArticlePanda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits
Panda is a confusing topic for many webmasters. This post covers new learnings from Panda 4.0 and provides three analogies that can help ailing webmasters better diagnose Panda attacks.
View ArticlePublisher Guide for Adding Custom Variables in Google Tag Manager
This detailed step-by-step guide will teach you how to install publisher-centered Google Analytics custom variables using Google Tag Manager. Here's how to install the Category, Content Type,...
View ArticleHow to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)
It's critical to habitually audit your domains for low-value content that could negatively impact organic search visibility. Here are some efficient ways to automate and scale your efforts by...
View ArticleManaging Your Robots.txt File Effectively
Robots.txt, when used correctly, can help you aid search engines with site crawling. But simple mistakes may stop search engines from crawling your site. Here's how to use robots.txt, and some tools...
View Article5 Content Questions to Guide Your Site Redesign
There's a lot to consider when you decide to redesign your website – it must provide a good user experience, be mobile-friendly, and not lose rankings. But there are also five important content...
View ArticleLink Building With Ahrefs: A How-To Guide
This step-by-step guide to link building with Ahrefs also looks at how the tool helps sort through massive amounts of data so you can make more positive decisions faster.
View Article8 Blogging "Rules" You Should Probably Ditch
Since blogging is an ever-evolving field, here are eight current blogging practices that may be near the end of their lifelines, and what you should do instead.
View ArticleThe PPC Search Network Campaign Launch Checklist
Even the most diligent PPC managers can let things fall through the cracks. Here are few checklists to use to ensure that your PPC search network campaigns go off without a hitch.
View ArticleBlock Determination and Link Distribution
As Google gets better and better at determining what blocks within your website serve what purpose, links within your main content are becoming much more important.
View ArticleThe Perennial SEO Audit – Creating an Effective Framework for Keeping Your...
It's hugely beneficial for us SEO types to periodically helicopter up from the daily grind and survey our campaigns from a top level.
View ArticleRecover From Panda? Follow These 5 Steps to Avoid Future Panda Hits
After recovering from Panda, it’s easy to quickly celebrate and move on. But instead of dancing in the streets, you should perform a post-recovery analysis to keep Panda at bay. This post provides five...
View ArticleDealing With Onsite Duplicate Content Issues
One of the biggest reasons for lost traffic and rankings can be duplicate content. Here are some tips for fixing this problem.
View ArticleSearch Engine Marketing Checklist for Hotel Marketers
In order to attract consumers, good search engine marketing should be built on a strong and thorough checklist.
View ArticlePanda Audit 101: The Roadmap to Complete Panda Recovery
If you've seen a noticeable decrease in your site's traffic, had your site fail to recover from a Penguin update, or have lots of old pages sitting on your domain, it's time to consider a comprehensive...
View ArticleAre You Making These 4 Additional Silly SEO Mistakes?
Picking up where last month's column left off, here are 4 SEO mistakes that are as common as they are silly, including title element negligence and improper internal linking.
View ArticleBeing outranked by a scraper site? Google says it's your problem
Google has recently stated that, if sites are outranked by others copying their content, it means there's a problem with the original site. Is this so?
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